SEM - Search Engine Marketing
- Overview of Google & Bing
- Introduction to Adwords
- Adwords Tools: Keyword Planner
- Adwords Reports
- Adwords Account Structure
- Pay-Per-Click
- Advanced Search Network Advertising
- Challenges and benefits of Display Advertising
- Display targeting Methods
- Display Ad Units and Specs.
- Display Tools
- Display Ad Planner
- Display Ad Builder
